After installing for the first time ever, a message appears saying my trial period has expired. What did I do wrong?

Probably nothing!
There have been a few reports of the two-month trial failing to activate upon installation. It is not clear what the cause is, but the most likely candidate is an interruption in the Internet connection during installation.
trial-expired
In any case, the solution is simple: send me the email address you wish to use to activate the trial and I’ll send you a trial activation code as soon as possible. When you receive your code, follow these instructions.